Its aim was to evolve the degree of industrial self sufficiency in the Middle East by leading the way in Manufacturing of High Voltage Overhead Electrical Conductors, Aluminium and Alloy Rod. The seal of approval was given in 1977 when the factory and the plant reached completion. The Prime Minister, Shaikh Khalifa bin Salman Al Khalifa formally open the premises.
From the outset Midal has stood by its company philosophy, "Setting the Standards that others can follow" . A philosophy that paid the rich dividends, not only in its success, but also in forging strong relationships. Saudi Cables of Jeddah, a company that recognized the importance of this belief, became an equal partner in 1984 further strengthening Midal's commitment in the years that followed.